Pre-investment market, location, and concept feasibility
Before work begins, you know in writing what you will receive.
Before you spend any money, we look at the area, the competition, and the numbers. In a written decision file, we show which concept could work under which conditions, and why.
When this service helps
- You have found a location and want to be sure before you decide
- You're torn between two or three concepts
How it works
We get to know the area's customers
We look at the location, demand, and customer profile.
We list competitors and prices
We map out nearby competitors and their price levels one by one.
We compare concepts by the numbers
We set capacity, sales, costs, and the break-even point side by side.
We weigh production and supply
We assess production and supply needs and whether the business can work.
We present a reasoned decision file
We set out in writing which model to pursue, under which conditions, and why.
Details
Who it suits
Are you dealing with these questions?
- Which neighborhood should I open in?
- I'm torn between two or three concepts; which one will last?
This service is for investors who want clarity before deciding on a location, chains considering a branch in a new region, and public institutions facing a facility or concept decision.
We work on the market, location, and concept side; official valuations, bank loan files, and audits of your accounts remain the domain of your accountant and authorized bodies.
Detailed description
Before any investment is made, we examine local demand, customer profile, competitors, price levels, and the location's operating conditions. We compare alternative concepts in terms of capacity, sales scenarios, costs, break-even point, production and supply needs, and feasibility. We deliver a reasoned decision file that shows the investor which model to pursue and under what conditions.
Steps in detail
- Area. We study the location, demand, and customer profile.
- Competitors. We map out competitors and their price levels.
- Comparison. We compare concepts side by side in terms of capacity, sales scenarios, costs, and break-even point.
- Feasibility. We assess production and supply needs.
- Decision file. We present our findings in a reasoned decision file.
Deliverables in detail
A reasoned decision file showing which model you should move forward with, and under what conditions.
Fees
Proposal based on scope.
Requirements
We need information about the location or area, the investment framework, and the concepts under consideration.
Frequently asked questions
- Will this location work?
- The study provides the answer. We look at demand, competitors, pricing, and operating conditions and give you a reasoned assessment to support your decision.
- How do I decide which concept to open?
- Comparing concepts side by side is exactly what this work is about.
- Timeline and scale
We plan the timeline with you based on the scope.
What you get
- Area, demand, and competitor review
- A cost and sales comparison of concepts
- A reasoned decision file
